A Spotify spokeswoman pointed Insider to its recent blog post. Rogan said he planned to add experts with differing opinions to the show. In response to the backlash, Spotify said it would add content advisories to podcasts that discuss COVID-19 and direct listeners to a resource hub. The Rogan episode comes as subscription-driven Spotify has been making a big push to grow its advertising business and podcasts have boosted its ad revenue. 'Some DTC brands have had so much success on the back of his show that to them, it's worth it,' said Jason Harris, CEO of ad agency Mekanism. 'They are willing to go along for the ride,' he said. To Eric Yaverbaum, CEO of Ericho Communications and author of Public Relations for Dummies, advertisers' lack of comment indicates their support of Rogan. Some of them stuck by Rogan when he hosted conspiracy theorist Alex Jones two years ago. Many big advertisers shy away from controversy, but Rogan is a major draw for certain marketers, who buy the directly to have host-read messages featured. None responded to inquiries about whether they'd continue their ad support of the show. Other recent advertisers include Athletic Greens, DraftKings,, Unilever-owned Onnit Labs, and MeUndies. Omnicom cited Rogan's popular show when it inked a $20 million ad deal with Spotify back in 2020, but asked about the deal this week in light of the controversy, an OMG spokesperson said the company had no clients running ads on Rogan's podcast. 'Our response is simple: We support Joe Rogan,' said Tyler Miller, CbdMD's senior director of communications.Īnother, advertising company Omnicom Media Group, distanced itself.

But one group is staying mostly quiet: Rogan's advertisers.

Most of his advertisers have stayed quiet on their association with the host, though.Ĭomplaints have grown louder over Joe Rogan's spreading what has been called misinformation about COVID, with artists including Neil Young and Joni Mitchell pulling their music from Spotify.

Advertiser CbdMD expressed support for Rogan while Omnicom Media Group distanced itself from the podcast star.

Neil Young, Joni Mitchell, and other artists pulled their music from Spotify following complaints that Joe Rogan spread COVID misinformation.

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